Warm Bellies
Every pet deserves a warm place to sleep and you can help give them one!
Our Warm Bellies Initiative helps shelter pets one bed at a time.
Why Warm Bellies?
According to the ASPCA, 5-7 million companion pets enter shelters every year. Many of those pets were once beloved family members. We love Momo like as if she were our child, and it's this love that inspired us to help provide homeless pets with a warmer belly.
Being in a shelter can be extremely scary for pets - the unfamiliar smells, sounds and surroundings often cause anxiety and depression for a lot of animals. To help make the time spent in a shelter a little less scary, we want to give homeless pets a cozy mat they can feel safe and warm on. Just having a warm mat instead of a cold concrete floor makes a world of difference.
Featured Pets We've Helped
Allie
Allie was shy and anxious when she arrived at the shelter and even struggled to eat at first. Her Play bed has since become a comforting, familiar space that helps her feel safe, relaxed, and more at home during her stay.
Read more
Princess
Princess, a timid 6-year-old Chihuahua, surrendered to the shelter, found comfort and security in her cozy bed as she adjusted. With a safe space to relax and recover, her personality began to shine.
Read more
BooBoo
BooBoo, a senior dog who is partially blind and deaf, found comfort and security with a Play bed after being surrendered. The bed gave her a safe, supportive place to rest while avoiding climbing onto a raised bed.
Read more
Twilight
Twilight, a tuxedo mama cat, found comfort and security on her Play Chill Pad while caring for her kittens at the shelter. The cozy space helped her relax, nurse her babies, and show her sweet personality. Read More
Shelters We've Supported
Care Humane Society
Auburn, Alabama
CARE Humane Society’s mission is to promote the humane treatment and responsible ownership of companion animals through education, sheltering, adoption, and reducing animal suffering. Their vision is a future where animals are valued, pet overpopulation is eliminated, and every adoptable pet has a loving home. Learn More
Henderson Animal Care and Control
Henderson, Nevada
The Henderson Animal Care and Control Facility is dedicated to serving the community by protecting, caring for, and providing medical attention to animals in need. They also work to uphold and enforce laws that keep both animals and the community safe. Learn More
Melissa's Secomd Chances
Shawnee, Kansas
Melissa’s Second Chances is a 501(c)3 non-profit animal rescue in Shawnee, KS. They find homes and safe refuge for animals in need of a second chance to be a beloved family pet. Learn More
To Help Give Homeless Pets Warmer Bellies
At Play Pet Brands, we are committed to helping animals in need. We believe that every pet, regardless of whether they are a celebrity pup or a cat waiting in a shelter for his forever home, deserves a warm and cozy place to sleep. To help as many homeless pets as possible, we’ve partnered with The Petfinder Foundation for our donation program; the Warm Bellies Initiative.
One bed purchased = One donated to a shelter in need
*Valid on full price purchases only.
When we created our program, we had two prerequisites for potential partners
- First and foremost, they have to share our love for animals.
- Secondly, their work has to help animals all around the country.
It was only natural that we wanted to partner with the
To top it off, the Petfinder Foundation works with over 10,000 adoption groups. caring for more than 250,000 homeless pets - from cats and dogs to birds and horses - throughout North America. Whether in a small rural town or a large metropolitan city, with their network, we’ll be able to help needy pets all around the country.
Last year, working together our contributions benefited a total of 8,450 adoptable pets awarding 35 pet bed grants across the country by providing them with 380 P.L.A.Y. beds. These donations not only bring happiness to homeless pets, but they allow these adoption groups to use their funds set aside for these products in other ways to assist more animals in need.
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Help keep pets’ bellies warm everywhere.
Shop NowWarm Bellies F.A.Q.
What is the Warm Bellies Initiative?
The Warm Bellies Initiative is a program created to help shelter animals in need of a warm and comfortable place to sleep. For every Lounge, Standard, Memory Foam, Pillow and Outdoor Pet Bed purchased on PlayPetBrands.com (or at participating retailers)*, Play Pet Brands will donate a Special Edition Chill Pad to The Petfinder Foundation. We will then work to distribute these mats to needy pets across the country.
*Valid on full price purchases only.
Why did you Choose to Partner with the Petfinder Foundation?
The Petfinder Foundation boasts over 20 years of service. With a mission to ensure that no adoptable pet is euthanized for lack of a home, they have already helped provide over $25 million in grants to shelters and rescue groups around North America. With their network of 10,000 participating shelters, they will help us reach a wide variety of rescue groups across the country - helping animals in rural towns and major metropolitan cities.
How are Shelters Selected?
We have designated states within the U.S.; each month we will donate to a different set of states. The Petfinder Foundation and Play Pet Brands will determine which shelter or rescue group will receive the donation based on need and availability.
Why Did you Start the Warm Bellies?
We created the Warm Bellies Initiative because we want to help as many homeless pets as possible! Since launching in late 2010, we have been committed to helping animals in need. We have donated to numerous charities across the country, but we wanted to help on a larger scale. The purpose of the Warm Bellies Initiative is to give homeless pets across the country a warmer and cozier place to sleep.
Is there a Limit to the Amount of Chill Pads?
No, there is no limit. We want to help as many pets in need as possible!
How can I submit my animal rescue organization for consideration?
You will need to fill out a grant application on The Petfinder Foundation's website. To learn more about how to apply for our Play Pet Beds grant click here.
Why did you Choose to Donate a Special Edition Chill Pad?
The Special Edition Chill Pads are great for shelters because they are portable, easy to wash, and durable. Groups will be able to reuse them over and over, helping a countless number of homeless pets. To top it off, they're great for pets because they are super-soft and comfy.
How Long will the Program Run for?
The Warm Bellies Initiative will be run annually. Each year, we will reevaluate the program, which as of now has the potential to run indefinitely!
How do you distribute your Special Edition Chill Pads?
We partner with The Petfinder Foundation to award monthly bed donations to grant recipients in the following states:
- January:
Maine, New Hampshire, Vermont, Massachusetts - February:
Rhode Island, Connecticut, New York - March:
Pennsylvania, New Jersey - April:
Delaware, Maryland, Virginia, West Virginia - May:
North Carolina, South Carolina, Georgia, Florida - June:
Ohio, Michigan, Wisconsin - July:
Illinois, Indiana, Kentucky - August:
Tennessee, Alabama, Mississippi - September:
Minnesota, Iowa, North Dakota, South Dakota, Nebraska, Montana, Wyoming - October:
Missouri, Arkansas, Louisiana, Oklahoma, Kansas - November:
Washington, Oregon, Idaho, California, Nevada - December:
Utah, Colorado, Arizona, New Mexico, Texas