See What’s New from Play Pet Brands
These new arrivals are just a preview. Discover the latest product introductions across the Play Pet Brands family, including innovative toys, thoughtfully designed beds, outdoor gear, and everyday pet essentials for modern pet parents.
See What's New from Play Pet Brands
New Products Debuted at SUPERZOO 2026
Turn up the volume on playtime with the Jackson Galaxy x Feline Frenzy Collection! Designed in collaboration with renowned cat behavior and wellness expert Jackson Galaxy, this rock-inspired toy lineup encourages cats to chase, pounce, kick, and explore while satisfying their natural hunting instincts. Featuring interactive textures, USDA-certified organic catnip, irresistible crinkle, and clever enrichment features, each toy is thoughtfully created to inspire active play and strengthen the bond between cats and their people. Available individually in case packs of five.
Now serving up three ways to play! We've expanded our Cabot Creamery x Play Collaboration with two new menu items, including the Whipped Cream Crinkler and the interactive Vermont Cheddar Shredder. Joining the original Seriously Sharp Squeaker, these toys offer pups a taste of the good life and are perfect for a sharp game of fetch or a sweet afternoon of crinkling. Available individually in case packs of five.
The Great Bakery Debate: Are you Team Cupcake or Team Muffin? Our new Sugar Rush Cupcake and Berry Blast Muffin double as two toys in one! Each plush bakery treat hides a durable treat-dispensing ball inside to challenge your pup’s nose work and natural foraging instincts. Simply stuff the bottom with treats or kibble and watch them go! If dogs work through the plush exterior, the durable treat-dispensing ball keeps the fun and treats going. Available individually in case packs of five.
Big holiday fun comes in smaller sizes! The Play Merry Minis Collection is filled with all your festive favorites perfectly sized for smaller pups who love to celebrate. Featuring mini versions of holiday best-sellers, including our Holly Jolly Gingerbread Man, Twinkly Tugger, Holiday Hound Turkey, Holiday Hauler, and Snowman. Available individually in case packs of five.
’Tis the season for pounces, chomps, and merry mayhem! Add a festive twist to playtime with the Feline Frenzy O Christmas Tree and Jolly Nutcracker Kickers. Packed with USDA-certified organic catnip and wrapped in soft, crinkly fabric, these holiday kickers are built to handle every kick, wrestle, and pounce your cat can throw at them. Designed to encourage healthy full-body movement and satisfy natural hunting instincts, they’re the ultimate holiday treat for curious felines. Available individually in case packs of five.
Every cat's favorite hideaway is back with a fresh new look! The Feline Frenzy Purr & Pounce Cat Tunnel is now available in our dreamy Celestial print, offered in two stylish colorways. Featuring a super-soft plush interior, peek hole, crinkle throughout, and an interactive hanging mouse with a refillable catnip pouch, it's the perfect place for stalking, pouncing, hiding and lounging.
New Products Debuted at Global Pet Expo 2026
Turn every playtime into a celebration with Play's Party Animal Collection featuring five festive toys filled with playful sounds, textures and interactive surprises. Available in individual case packs of five or a convenient 15-piece B2B box set for easy merchandising.
Make waves with Play's Ocean Buddies Collection featuring 10 sea creature-inspired toys, including five designs in our standard S/M size and five all-new XL additions. Each toy is merchandised on informative backer cards, making it easy to build your assortment, while 2% of every purchase supports Saving the Blue to help protect marine life.
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To place an order or for any questions, please contact Play Pet Brands' sales team!
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Phone # - 855-300-PLAY (7529)