See What’s New from Play Pet Brands at Booth #2664
These new arrivals are just a preview. Visit us at Global Pet Expo to see our full brand lineup in person and discover products designed to delight pets and stand out on your shelves.
See What's New from Play Pet Brands at Booth #2664
New Products Debuting at Global Pet Expo 2026

Turn every playtime into a celebration with Play's Party Animal Collection featuring five festive toys filled with playful sounds, textures and interactive surprises. Available in individual case packs of five or a convenient 15-piece B2B box set for easy merchandising.

Make waves with Play's Ocean Buddies Collection featuring 10 sea creature-inspired toys, including five designs in our standard S/M size and five all-new XL additions. Each toy is merchandised on informative backer cards, making it easy to build your assortment, while 2% of every purchase supports Saving the Blue to help protect marine life.
New Products Launched at SUPERZOO 2025

Feline Frenzy’s first-ever wine and cheese themed cat teaser wands are sure to shake up playtime! Thoughtfully designed with FSC-certified wooden handles, luxe fabrics and USDA-certified organic catnip, these interactive toys encourage healthy hunting behavior through sensory-rich textures and enticing motion. With themes ranging from deli delights to cocktail hour, these teaser toys are perfect for stylish swats and playful pounces. Available individually in case packs of five.

Designed for the feline foodie, our newest Feline Frenzy toys serve up a playful twist on wine and cheese. These bite-sized plush sets and full-bodied kicker toys are crafted to delight curious cats with a mix of USDA-certified organic catnip, crinkly textures and irresistible designs. From wedges of blue cheese to bottles of bubbly, there’s a toy for every feline palate. Available individually in case packs of five and compatible with our rotating countertop display stand.

Introducing three new additions to our popular Play's International Classics dog toy collection. Whether your customer prefers some hot and spicy noodles, falafel wrap or the classic fish and chips, they can now share in these global faves with their best furiend. Each toy has its own unique features of crinkles, rope or detachable parts. Available individually in case packs of five.

Get ready for twisty, tuggable fun! The Play ZoomieRexâ„¢ SuperZag is the newest shape in our Made in the USA toy line, designed for supercharged tug battles and nonstop zoomies. Its unique Z-shape adds extra grip to every playful pull. Available in two sizes and the same bold colors pups already love.
Summer 2025 New Product

We’re thrilled to introduce Play's Picked Fresh Collection available exclusively on Pepperi! These playful produce-inspired dog toys are packed with crinkles, squeakers and treat-hiding pockets. Designed for enrichment and built to last, each plush toy brings a bushel of benefits straight to your shelves. Available individually in case packs of five.
At the Show?
Come see us at Booth #2664 for a full walkthrough of our latest collections and to chat about our show specials. Find our location on the floor map here.
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Contact Us!
To place an order or for any questions, please contact Play Pet Brands' sales team!
Email - sales@petplay.com
Phone # - 855-300-PLAY (7529)